The pilot version of Help’n’Trade was released early this year with part of its features. The team did a round of user testing only to realize that users were not able to register their businesses as easily as they expected and the consumers were having issues navigating through the application. They also got some feedback that the application could do with an overall improvement.
The goal of this project was to perform heuristic analysis and a light cognitive walkthrough of the Help’n’Trade application to find out issues that prevented users from having a positive experience with the application.
Manasa’s feedback proved invaluable for the development of our digital product. Manasa built up a Heuristics report as a basis upon which we were able to focus and prioritize our further development and improvements. Her in-depth report showed dedication to our vision, focus on results, attention to details and invested effort beyond expectation.
I warmly recommend Manasa as a UX researcher for any team which is dedicated to improve their digital products as I believe Manasa brings great value, experience and critical thinking needed to excel.