Working on qualitative data is always time-consuming and laborious.
Qualitative research results in long transcripts and extensive field notes that can be time-consuming to read; it could be a hard time seeing patterns and remembering what’s important. This could result in the analysis being done very superficially, just skimming topics, focusing on only memorable events and quotes, and missing large sections of notes.
Sometimes the data from different participants or even from the same participant contains contradictions that researchers have to make sense of which could lead to indefinite findings.
The aims of the initial data collection are lost because researchers can easily become too absorbed in the detail. This can result in wasted time and misdirected analysis.
This research project aimed to understand the pain points of users while synthesizing qualitative data with the help of user testing.
Another goal was to find out if the “Charts” feature that was designed is a value add during data synthesis.
Feedback and follow up
Manasa is an enthusiastic proactive researcher. Very structured and detailed in her communication. I’m happy to have her as part of the Jaide team to give real user input. She co-shaped the first MVP and her insights helped in prioritizing the roadmap.