Medical Thinking Systems
This website started very small and within a few months, we started receiving more content to be published than expected. In a couple of years, the number of blogs almost exploded to over 300 in number and the website started to look chaotic with extremely long menu items and disjointed content.
In three years, we realized our audience type had changed and that the website needed to suit the needs of our new and old audience. We had to find out what the readers wanted. We needed to design a new Information Architecture.
With the introduction of the young reader’s section – Young Voices, we started receiving double the number of articles every month. I was in desperate need of support. After a year of Young Voices, we felt like that this section was not getting the attention it deserves, and the essence of our main website was getting diluted.
The goals of this project were and are manyfold. Some of them are as below.
- To create a platform that makes accessing information very easy.
- The platform must be scalable and should be able to accommodate a large variety of topics without significantly affecting its information architecture and navigation.
- The website should feel welcoming and encourage contributors to write for us.
- Businesses should be able to connect with us for collaborations.